Susan Posnick Cosmetics
Two-D was hired to introduce Susan's new, all natural, mineral powder sunscreen into the world of DRTV. A summer marketing campaign was developed to include television spots and web content. Our fall thru winter campaign has a "year- round" message so the various campaigns can be rotated depending on the time of year.
Time Life
A relationship built over 20 years and still going strong with many notable campaigns: The War Years, hosted by Academy Award Winner George Kennedy, and The Fabulous Fifties, hosted by Tom Bosley. Together these long form campaigns reached sales of over $100 million. The Fabulous Fifties was awarded Best Documercial from the National Infomercial Marketing Association. More recent projects include Vintage Hollywood, Elvis Presley and I Love Lu cy's 100th Year Celebration.
QVC
Two-D will take clients to QVC when a product fits the QVC parameters. Two-D will also collaborate with QVC to produce infomercials such as Dick Clark's Definitive American Bandstand. It was a pleasure to produce the infomercial and a real pleasure to work with the legendary Dick Clark.
The David Law Firm
TDLF hired Dena Levy based on the success of another Two-D client, Goldline International. Dena has developed several marketing campaigns for the TDLF Lung Cancer program. These campaigns have achieved their goals of branding the TDLF name and separating them from the "low-end" Law commercial clutter. Janice McQueen was hired as the spokesperson and lung cancer advocate. These high-end TV spots are both effective and beautiful.
Warner
Two-D has produced long form infomercials, Retail commercials and Radio spots for Warner Music, Rhino, and CBS Home Entertainment. Barbra Streisand, Joni Mitchell, Carly Simon, Jackson Browne, Buck Owens, ZZ Top, Grateful Dead, and The Red Hot Chili Peppers are just a few of the campaigns we have been fortunate to work on.
Guthy-Renker
Categories range from Dating infomercials to Fitness products for Guthy Renker. Two-D has also developed product for their highly successful DVD series, The Midnight Special and Freddy DeMann's Music Video Revolution.
Coming Home Music
Christian Music Mogul Bill Gaither, recruited Two-D to produce the first Gaither Homecoming Classics infomercial. The success of the infomercial opened the door for many other projects with the Gaither Music Group in the categories of Country, Christian & Gospel. Some of our most successful Elvis campaigns have been generated through the Gaither Group.
Goldline International
The goal for Goldline was to build their brand and make them stand out from the other gold commercials. Two-D has achieved their objectives and helped brand Goldline as the THE standard in the Gold industry. Two-D designs and produces campaigns several times a year that include TV, Web content, Radio and Micro-sites for specific TV campaigns. An example of their fully integrated marketing strategy is showcased on our home page.
NBC
NBC was the first Television Network to embrace Direct Response Marketing. NBC enlisted Two-D to produce their DR commercials for airing during the NBC Movie Of The Week and NBC Specials. Among some of the projects are Merlin, The Temptations, The Tenth Kingdom, SNL 25th Anniversary, World's Most Amazing Videos, and the Today's Show Concert Series.
20th Century Fox
Over 15 years, 20th Century Fox Home Entertainment has been successfully selling Shirley Temple movies with long and short form DR under the direction and production of Dena Levy. Other projects include Marilyn Monroe, Mel Brooks, Rodgers & Hammerstein, Loves Comes Softly Series and the popular R.L Stine series Goosebumps.
EMI Music Group
Two-D has enjoyed a 17-year relationship with EMI producing DR campaigns, Retail commercials, Radio spots and Internet content for artists such as Frank Sinatra, Paul McCartney, Norah Jones, Pink Floyd, The Rolling Stones and many more. Two-D has produced successful commercials and infomercials for the Kids Picks Hit Mix Series and The Definitive American Songbook. Capitol Records, Virgin Records, Blue Note, and Christian Music Group are among some of the divisions Two-D works with under the EMI label.
Motorsilk
For years Motorsilk has been the engine oil additive of choice for such companies as Kraft, Nabisco, and Nestle to name a few. Corporations use Motorsilk in their fleets to help save millions of dollars on gas and engine repairs. Motorsilk contracted with Two-D to develop their television campaign and help bring this product from B2B, to D2C.
Disney
Two-D was hired to generate sales for Disney's new product releases through Direct Response. Using short form "spots", Disney is able to sell product directly off TV and Web while also pushing retail sales. Some well-known campaigns include: Vault Disney Collection, Sing-Along Series, Schoolhouse Rock, Golden Girls and The Muppets. Two-D also produced "retail only" branded campaigns from film releases such as: The Lion King, Winnie the Pooh, and The Gospel Of John.
Jewelmint
The objective was to get women of all ages to go to the JewelMint.com website and sign up to receive exclusive jewelry every month from actress/fashion icon Kate Bosworth and Celebrity Stylist Cher Coulter. The company used online marketing and social media to build their customer base until they hired us to create a "hybrid" DRTV campaign that would build their brand image and customer base at the same time.
HSN
HSN enlisted Two-D to produce an infomercial featuring their successful pitchman Cactus Jack and his One Shot cleaning solution. To demonstrate the veracity of the product, we designed a set inside a busy shopping mall and captured real-life reactions and testimonials toward the "amazing" and "instant" stain removing product.
Founded by multi-award winning writer/producer/director Dena Levy, Two-D Productions was established in 1989 and continues to be one of the most successful and highly regarded production companies in the Direct Response Industry today. Two-D specializes in the conception, development, and production of infomercials, commercials, Internet rich media content, and DVD creation. Through 18 years of business, Two-D has fostered relationships with clients such as NBC, Disney, Guthy-Renker, Time Life, Goldline International, Warner Brothers, 20th Century Fox, and Sony to name a few.
And beyond our qualifications, Two-D Productions reputation speaks for itself.
Dena and the team at Two-D Productions are not only a joy to work with, they are very skilled at what they do. Dena makes hits where many others have failed. The only true measure in this industry is track record, and Dena has it!
Maryanne Shvodian
Marketing
Time Life
Two-D Productions is unique in the world of direct response. Dena delivers high end production quality and has a passion for innovative and outside of the box direct marketing. I am most impressed with her outstanding creative execution in an environment of teamwork and collaboration.
Elliott Segal
VP Programming & Production
Guthy-Renker
"Dena Levy offers a wealth of experience, a keen eye toward detail and a masterful sense of style that is unmatched by any other production company. She is smart and motivated. Simply put, the best in the business!"
Scott Carter
CEO
Goldline, International
Dena & Two-D Productions are the real deal. Few companies on the West Coast possess the depth of experience and creativity to provide a complete Direct Response solution.
Mike Ridgewell, Exec Director,
Disney Worldwide Online & Direct-to-Consumer Marketing
"Dena Levy and Two-D Productions provide unparalleled creative vision and guidance throughout the direct response process. Dena is innovative and passionate to achieve perfection. She and Linda are a true joy to work with and we are so grateful to have them on our team."
Stuart Lewis
The David Law Firm
Dena has been amazing to work with, our clients have found her to be very professional, creative, responsive and trustworthy. She has helped clients who are novices as well as those who are more experienced in the business and industry. I would recommend Two-D Productions wholeheartedly.
Dan Danielson & John Cabrinha
Founders
Mercury Media
